SUMMARY:
The Senior Product Marking Manager will drive market share growth for assigned products through comprehensive marketing plans, supporting sales initiatives within U.S. and global markets.
RESPONSIBILITIES:
- Develop and propose a comprehensive marketing plan for assigned products to include product forecast, pricing, sales programs, selling collateral, and promotional activities. Execute plan upon approval by Marketing leadership.
- Develop annual media, collateral, and promotional budget based on sales volume and market research data analysis. Manage product-specific advertising and promotion dollars to minimize spend with maximum results. Monitor and provide periodic update on year-to-date spend.
- Work cross-functionally with other departments to support product availability, timelines, regulatory compliance, new product design, literature, and product sales.
- Work with any third-party partners and other resources to plan, implement, and measure marketing campaigns to achieve targeted sales goals.
- Develop key opinion leader (KOL) relationships within the industry for advanced recommendation of product portfolio through tradeshow, university, and other educational efforts.
- Partner with Sales and Regulatory to create training materials for pet owners, marketing campaigns, product literature, sales calls, DVMs, and clinics. Update and maintain materials, including marketing platforms.
- Partner with Corporate and Channel team to support distribution partners to include training programs, co-op advertising, sponsorships, etc.
- All other tasks as requested or assigned.
QUALIFICATIONS AND REQUIREMENTS:
- Bachelor’s degree in business administration, marketing, sales, or related field. Advanced degree preferred.
- 8+ years of marketing experience in the pharmaceutical industry and 4+ years of product management experience required. Animal health industry experience preferred.
- Expertise with B2B and B2C marketing required.
- Demonstrated experience with strategic digital marketing and emerging media.
- Market analysis, communication, and a clear understanding of FDA/CVM processes and regulations for product development and marketing required.
- Proficient with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) required.
