Market Manager
PBI-Gordon Corporation | Employee-Owned | Kansas City, MO
Reports to: VP of Marketing
About Us
PBI-Gordon Corporation is a 100% employee-owned company with a proud history of serving the professional turf and ornamental industry. Our products are trusted by professionals nationwide, and we take pride in our culture of innovation, collaboration, and ownership. Join a company where your work directly impacts growth—and where you share in that success.
About the Role
We are seeking a Market Manager to lead outbound marketing strategy and execution for assigned markets. In this role, you’ll blend strategic planning with hands-on execution, developing programs and campaigns that drive demand, increase market share, and strengthen customer relationships. This position is ideal for a seasoned marketing professional who thrives in cross-functional environments and enjoys building programs that make a measurable impact.
If you’re a strategic thinker with the drive to create impactful marketing programs, we’d love to hear from you.
📩 Apply today to join the team at PBI-Gordon Corporation.
Key Responsibilities
- Strategic Leadership – Develop and own a 3-year tactical marketing plan to achieve sales and growth targets.
- Market Insight – Build a deep understanding of customer needs, market dynamics, and competitors; recommend and leverage market research when needed.
- Program & Pricing Strategy – Create, implement, and manage published pricing and promotional programs aligned with financial goals.
- Cross-Functional Collaboration – Lead the Go-to-Market Team (Marketing, Sales, Product Development) to deliver successful product strategies and launches.
- Campaign Development – Partner with Sales and Marketing Communications to design and support advertising campaigns, promotional programs, and collateral.
- Brand Stewardship – Act as guardian of brand consistency, ensuring all marketing materials reflect the company’s visual identity and messaging standards.
- Performance Evaluation – Measure program success against objectives using fact-based analysis and metrics; report outcomes to leadership.
- Training & Enablement – Coordinate development of product and program training materials for sales teams, distributors, and end users.
- Culture of Ownership – Model and support the employee-owner culture while living the company’s core values.
What We’re Looking For
- Education: Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred)
- Experience: 8+ years in marketing, product management, or communications; B2B or professional products experience highly valued
Skills:
- Proven ability to translate technical product features into compelling customer benefits
- Strong analytical skills with experience using data to evaluate programs and guide decision-making utilizing Microsoft Office Suite and other software
- Excellent interpersonal, communication, and negotiation skills
- Highly organized with strong project and time management capabilities
Other: Ability to travel 10–25%
