Position Summary
The Global Strategic Marketing & Communication Specialist is responsible for defining and driving DECCO's global marketing and communication strategy, ensuring alignment between business objectives, brand positioning, and commercial growth priorities.
This role focuses on developing a consistent global narrative, strengthening DECCO's market positioning, and enabling effective communication across regions, products, and business functions. The position works closely with senior leadership, commercial teams, R&D, and regional stakeholders to enhance brand visibility, support go-to-market strategies and reinforce DECCO's leadership within the post-harvest industry.
Key Responsibilities
Global Marketing & Communication Strategy
- Develop and implement DECCO's global marketing and communication strategy aligned with business objectives.
- Define strategic communication priorities and annual marketing plans.
- Support business growth initiatives through effective market positioning and value proposition development.
- Monitor market trends, customer needs, and industry developments to identify communication opportunities.
Brand, Content & Messaging Governance
- Ensure consistency of brand identity, messaging, and communication standards across all regions.
- Develop messaging frameworks and value propositions for products, solutions, and corporate initiatives.
- Oversee the creation and distribution of strategic marketing content across multiple communication channels.
- Maintain global brand guidelines and marketing assets.
Product, Innovation & R&D Communication
- Collaborate with Product Management and R&D teams to communicate product innovations and technical developments.
- Translate complex technical concepts into clear and compelling customer-focused messaging.
- Support product launches through strategic communication plans and marketing materials.
- Develop content that highlights DECCO's innovation capabilities and industry leadership.
Events, Sponsorships & Industry Presence
- Coordinate DECCO's participation in global trade shows, conferences, and industry events.
- Develop event communication strategies and promotional campaigns.
- Manage sponsorship opportunities that enhance brand visibility and business development objectives.
- Measure and evaluate the impact of marketing events and industry activities.
Regional Alignment & Enablement
- Partner with regional teams to ensure alignment between global strategy and local market needs.
- Provide communication frameworks, tools, and guidance to support regional marketing activities.
- Facilitate best-practice sharing across regions and business units.
- Ensure effective execution of global campaigns at local level.
External Partners & Vendor Management
- Manage relationships with agencies, designers, media suppliers, and external communication partners.
- Coordinate external vendors to ensure quality, consistency, and timely delivery of marketing initiatives.
- Monitor budgets and evaluate supplier performance.
- Identify opportunities to optimize marketing resources and investments.
Internal Communication & Employee Engagement
- Support internal communication initiatives that strengthen employee engagement and alignment with company objectives.
- Develop communication materials for corporate announcements, leadership messages, and strategic initiatives.
- Collaborate with Human Resources and leadership teams to enhance internal communication effectiveness.
- Promote a consistent understanding of DECCO's vision, strategy, and values across the organization.
EDUCATION, SKILLS & EXPERIENCE
Education
- Bachelor’s degree in marketing, Communications, Business Administration, Journalism, or a related field.
- Master’s degree in marketing, Communications, Business Strategy, or related discipline is considered an asset.
Experience
- Minimum 5 years of experience in strategic marketing, corporate communications, brand management, or related roles.
- Experience working in multinational and matrix organizations.
- Proven track record in developing and implementing global marketing and communication strategies.
- Experience managing cross-functional and international projects.
- Experience within the agrochemical, agricultural, post-harvest, or agribusiness sector is highly desirable.
Languages
- Fluent English (written and spoken).
- Spanish is highly desirable.
- Additional languages are considered an advantage.
Technical Skills
- Strategic marketing planning.
- Corporate communication and brand management.
- Content strategy and messaging development.
- Market positioning and go-to-market strategy.
- Project management and stakeholder coordination.
- Marketing analytics and campaign performance measurement.
- Digital marketing and communication platforms.