Regional Sales Manager - Lower North Island

upllimited • Auckland, Nort, NE • 22h ago

UPL Limited (NSE: UPL & BSE: 512070, LSE: UPLL) is a global provider of sustainable agriculture products and solutions, with annual revenue exceeding $6bn. We are a purpose-led company. Through OpenAg®, UPL is focused on accelerating progress for the food system. We are building a network that is reimagining sustainability, redefining the way an entire industry thinks and works – open to fresh ideas, innovation, and new answers as we strive towards our mission to make every single food product more sustainable. As one of the largest agriculture solutions companies worldwide, our robust portfolio consists of biologicals and traditional crop protection solutions with more than 14,000 registrations. We are present in more than 130 countries, represented by more than 10,000 colleagues globally. For more information about our integrated portfolio of solutions across the food value chain including seeds, post-harvest, as well as physical and digital services, please visit upl-ltd.com and follow us on LinkedIn, Twitter, Instagram and Facebook.

Role Title: Regional Sales Manager – Lower North Island		Reports To: Head of Sales
Business Unit: Sales		Sub Business Unit: Sales
Location: Napier, Hastings		Global Job Level: GJL3
Prepared by: Paul Dunn		Approved by:
Division Overview: To lead, develop, and execute UPL's regional sales strategy by managing distributor networks, channel partners, and field teams — ensuring sustainable business growth and farmer-centric value delivery.
Role Purpose: Responsible for driving revenue growth, expanding market presence, and managing the sales strategy within your assigned geographic region. This role acts as a bridge between UPL's strategic objectives and on-ground execution.
Key Working Relationships Internal §Country Head / Head of Sales §Regional sales team §NPP, Technical, Regulatory team §Marketing Team §Supply chain team		External §UPL retailer partners §Industry organisations §Independent agronomists and key influencers
Role Accountabilities
1.Role Specific Accountabilities	§Build and maintain strong relationships with UPL retail customers through regular, purposeful contact within the assigned territory §Proactively manage the territory to meet and exceed sales targets and KPIs §Engage key stakeholders across the territory to grow awareness and advocacy for UPL and its product portfolio §Provide regular, structured feedback to the Head of Sales on market conditions, competitor activity, and pricing dynamics §Own forecasting accuracy for the regional sales team, ensuring timely and reliable inputs §Conduct quarterly business reviews with key accounts to track performance and identify growth opportunities §Develop UPL brand preference with key retailers, positioning UPL products as the preferred choice in corporate tender processes §Partner with the customer service team to deliver best-in-class service to all retailer partners §Provide high-quality technical support and agronomic advice to customers across the territory
2.Sales Strategy & Target Achievement	§Drive achievement of regional sales targets across volume and value, spanning crop protection, biologicals, adjuvants, and specialty nutrition portfolios §Develop and execute regional go-to-market strategies aligned with UPL's national commercial objectives §Monitor sales performance metrics regularly and take proactive corrective action where needed
3.Customer – Internal and External	§Build effective, collaborative relationships with internal stakeholders to ensure aligned and seamless customer outcomes §Anticipate and exceed both internal and external customer needs, managing expectations proactively §Take personal ownership of customer service standards and continuously raise the bar on service delivery §Identify, understand, and respond to evolving customer needs with agility and professionalism
4.Systems & Processes	§Comply with business processes, systems and policies. §Deliver all required business system outcomes accurately and on time
5.Workplace Health, Safety and Environment	§Comply fully with all UPL WHS policies, procedures, and practices in line with the UPL Health, Safety and Environment Policy §Actively support and participate in HSE initiatives, projects, and programmes
Person Specifications
Technical Competencies, Skills, Knowledge & Qualifications			Core Behaviours
§Demonstratable Passion for New Zealand Agriculture §Sound agronomy skills across agricultural and horticultural crops, with high competency to service Apple growers. §Excellent Communication skills §Excellent Organisational skills §Competent in the use of the Microsoft Office suite of applications §Previous sales experience §The desire to progress within the UPL business Core Competencies: ·Results Orientation ·Adaptability & Resilience ·Entrepreneurial Mindset ·Customer Centricity ·Building Teams & Talent (Leadership) ·Strategic Orientation ·Execution Excellence			Results Focus ·Strives to improve personal and business performance. ·Demonstrates commitment to UPL’s objectives. ·Uses initiative to problem solve and sees tasks through to completion. ·Follows through on commitments made, taking responsibility for own actions. Adaptability ·Demonstrates a flexible approach to change. ·Generates, promotes, and supports the implementation of new ideas/approaches. ·Adapts quickly and effectively to changing demands. Commitment to Safety ·Observes & practices safe & environmentally acceptable work methods. ·Maintains awareness of changes to safety policies & procedures. ·Contributes positively to a safe and fair work environment for all. Teamwork and Communication ·Communicates clearly, accurately and persuasively. ·Shares information openly, listening to and inviting views of others. ·Cultivates productive working relationships across teams. ·Develops rapport and trust with colleagues across all businesses

We are one team, for maximum impact. One team with shared goals. We all play for the team and no one plays against the team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and on how we can create innovative solutions and experiences for them.

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