POSITION DESCRIPTION

Job Title: Product Manager

Reports To: Marketing Head

about upl:

UPL is focused on emerging as a premier global provider of total crop solutions designed to secure the world’s long-term food supply. Winning farmers hearts across the globe, while leading the way with innovative products and services that make agriculture sustainable, UPL is the fastest growing company in the industry. Our successes in the field add up to powerful financials. UPL delivers results from protecting crops that translate into attractive investor value. Based on the recognition that humankind is one community, UPL’s overarching commitment is to improve areas of its presence, workplace and customer engagement.

Our purpose is ‘OpenAg’. An agriculture network that feeds sustainable growth for all. No limits, no borders.

Role Purpose:

Drive sustainable portfolio growth by managing product life cycles, optimizing market positioning, and strengthening brand impact while ensuring healthy channel inventory and commercial performance.

JOb Responsibilities:

Product Life Cycle Management:

Lead planning, launch, optimization
Phase-out strategies to maximize product value and profitability.

Portfolio Management:
- Analyze portfolio performance, identify gaps/opportunities
- Recommend actions to improve competitiveness and growth.
Product Positioning:
- Collaborate with R&D and commercial teams to define clear value propositions, differentiation, and technical positioning.
Inventory & Channel Analysis:
- Monitor stock movement across distribution channels
- Provide forecasting and corrective actions to ensure healthy inventory levels.
Brand Management:
- Develop brand strategy, concepts, and POSM materials to strengthen market visibility and customer engagement.
Cross-functional Coordination:
- Work closely with Sales, Supply Chain, and technical teams to ensure aligned execution.

REQUIREMENTS

- - Bachelor’s degree in marketing, Business, Agriculture, or related field.
  - 5+ years of experience in product/brand management (agrochemical or agricultural industry preferred).
  - Strong analytical, strategic thinking, and project management skills.
  - Ability to translate technical insights into clear commercial value.
  - Excellent stakeholder management and execution discipline.

SUCCESS INDICATORS

- - Portfolio growth and profitability improvement.
  - Strong product positioning and market adoption.
  - Healthy channel inventory and demand planning accuracy.
  - Consistent, high-quality brand presence in the market
  - Clear communication pack for each product/solution

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Product Manager

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